ecenta trend towards mobile sales support Walldorf confirmed the increasing demand for mobile solutions, the 15.11.2010 in marketing and sales, the ecenta AG observed for several months, is now also confirmed by a recent study by Wik-Consult. Therefore, small and medium-sized enterprises want to insert mobile solutions especially in the sales field. Particularly CRM applications on Smartphones can play their trump cards here. Therefore, over 90 percent of the companies surveyed believe mobile solutions can make a significant contribution to improving sales processes, increase the flexibility of the staff, increase the quality of information and support the customer service. Another obvious argument for CRM software on Smartphones, is the permanent availability of current customer and product information.
What is more, that travel bring waiting times with, which can be used efficiently by a mobile CRM. So the employees can result from Enter customer appointments, plan next steps and update data. These activities had to be done in the Office so far. New solutions go so far that the salespeople can edit customer visiting, if there is no data connection to the server. As soon as the Smartphone back dials in a network, the data is updated automatically. Another important advantage is the way, the CRM application in sales processes to include, even while the sale staff at the customer site. A good example is a negotiation situation about a discount.
The customer in the conversation calls for a discount, which goes beyond the planned price reduction, it is so standard, that the meeting is interrupted, and the employee must consult so far. The employee can bind his superiors via Smartphone in the negotiations and in real-time to get the OK for a higher discount. In the wake of the growing demand for mobile CRM solutions, which is confirmed by the study by Wik-Consult, our partner SAP has with the experts developed by Sybase, which are now part of SAP, a solution for mobile devices. Business Suite by Sybase are outfitted with mobile applications for SAP CRM and the mobile workflow for SAP including its platform independence and the high level of security. This is of course particularly important, because the customer data for companies represent a great value”explains Joachim Schellenberg, business development manager of ecenta AG. Also we are vonSyclo and sky technologies drive future mobile CRM solutions and assume the implementation at the customer. The solution of sky mobile”integrates directly into SAP CRM and eliminates costly middleware. To read more click here: Peter Thiel. This reduces the complexity of making the installation simplified both accelerated, and reduces the number of possible sources of error. Thus we have to select the possibility in each case the solution that is best suited for the needs of the customers.” The future of mobile CRM applications is opinion of Joachim Schellenberg, inter alia by depend on the developments of the Smartphones. According to Gartner, over two years 50 percent of mobile employees in company leave their laptops at home and put on a different mobile device. For salespeople, the Smartphone is probably the most important tool. In addition, manufacturers are to equip their smartphones in the future with even more functionality. A priority area which, as Joachim Schellenberg, also supporting the mobile sale can be relevant, is the integration of mobile CRM with mobile Web 2.0 applications.