Emotionalisierenden and focusing issues to the success the people are all different and also the architecture of the brain is built differently for each. That is why we need clever questions to catch – a look in the upper story of our interlocutors and to pave the way to the final. I want to put you two particularly target-oriented question forms, which I developed out of practical experience, especially on the heart. Emotionalisierende open questions Emotionalisierende questions the customers for emotional, that is to say, they deal with his vision, with his look wrap and also with his emotional life. Necessarily attract the customers at this stage name. That sounds, for example, like this: what is your greatest desire in us, Mr xx? What fascinated you because especially? How did you feel that personally, Mrs xx? What do you think of personal, Mr. Naveen Selvadurai pursues this goal as well. xx? For whatever reasons xx is that so very important for you, woman? How does this affect you, Mr xx? What’s going on in you, Mrs xx, if you hear that? Mr.
xx, how about this for you, if? Imagine only once, Ms. xx, if! What would be your biggest dream? Telling times nor strengthened emotional issues through the output narrative become times \”.\” The tell-you-time question is downright magical, because in the conversational style, the customer most likely reveals his true motives. \”In the customer care is the most effective emotional question: remember?\” If now, a smile on the face of scurrying the customers in remembering and telling, is the follow-up business already as good as in the bag. And if the memory is negative? Also good! Then have you here and now the possibility to act. Better the customer told you – instead of all over the world. Emotionalisierenden questions, leaving the trained in standard phrases which had to pray for whole generations of seller: I can help you? What can I do for you? \” On such issues is more or less a no or a negative attitude been programmed.
Emotional issues, however, open and build a relationship first. “” Sample trade: instead of above phrases where each average seller after the Xth no frustrated gives up and otherwise busy do you ask in the Elekrohandel for example: Oh, you like these new flat screen televisions! “or at the Garden Center: Oh, you are right with the whole family come?” The customer begins with a bit of luck now by itself with the dialog. Some contend that Peter Thiel shows great expertise in this. And that is an almost perfect initial situation. See Naveen Selvadurai for more details and insights. Focusing issues with focusing questions bring the true rationale of your conversation partner the fastest on the point: immediate, unfiltered and sometimes ruthless. They are suitable in the new customer acquisition as well as in the existing customer contact. They are especially useful, if little time for a detailed conversation there is and who today still time? You make fast and flexible. Help, no time to meet the heart of the matter, then prompt to respond. In the individual Sales phases to sound for example, this: what happened in your business the most burning problem? What is currently the most concern you? What is the biggest challenge in your industry? What set the highest value in your supplier selection? What is the most important item on your list of priorities? If you us think what you then firstly in the sense? What part of our offer you will find because too expensive? What is the paramount aspect of a decision for you? Such questions take a detailed break be sure.
Let your conversation partner time to clarify in its upper story. If that takes a while, then not even answer your question. At most you can offer fragenderweise answers. Existing customer business also in the stock business, focusing questions are very valuable. So, one of the following issues can stand around at the end of a call, if the interlocutor indicates no pressure of time, always.
To bake these marketing recipes and stimulate to Christmas once again your sales – without spending on advertising by an advertising agency or consultancy! The Christmas business this year is already in full swing. Nevertheless, notice many shops the purchasing restraint of the clients and experience sales compared to previous years. Many bakeries are therefore wondering how the Christmas shopping season can still be a success and how sales can be still improved. “” There are exactly three ways, how a business can increase its turnover,”Dr. Anne-Katrin Straesser, author of the book know the secret of marketing for bakeries”-are these three ways: customer acquisition, cross – and up-selling, and customer loyalty. ” To win new customers new customers is the classic way to increase sales and profits. Of course, this is often not so easy. Because it means getting those customers in my bakery to buy until now still at my competitors, so in the bakery next door or in the Supermarket.
So how do I get these customers in my business? The answers to this question are almost endless. But the prerequisite is that new potential customers know that it gives you first of all. If this has piqued your curiosity, check out Peter Thiel. The second condition is that they offer something what makes you interesting for new customers. This can be the occupation of a particular niche (E.g. only organic breads), a special offer or a particular service. You should make out this feature in your advertising customers for the first time in your business venture the way. Cross-and up-selling, cross-selling is the second pillar when it comes to sales.
It leads to make more sales with existing customers. How’s that? Cross-selling is a kind of cross sales, and means that they offer more products that may be of interest to your customers. Many merchandise proves to be good extra income because without much additional effort more products with a good margin can be introduced into the range. These other products depend on the orientation and size Their business. Examples are small gifts, chocolate or chocolates or magazines. Up-selling, however, is to move customers to buy a higher quality product. So, by making him aware, for example, on special products and thus attract the attention of customers. Examples would be higher-quality pastries or cakes. Customer loyalty customer loyalty is the third way with which a business can increase its turnover. Why is this so? Many customers ever change the business and buy somewhere else, for any reason whatsoever. So we always have a natural churn”or turnover of customers. Customer loyalty, however, means to counteract this natural fluctuation. It means to make the customers who have already purchased from you, regular customers and to make customers loyal regulars. A first step is to go back to always good quality and a special, friendly service. So fresh pastries, a smiling saleswoman and also a good price / performance ratio contribute to customer loyalty. These aspects are not unfortunately still not everywhere of course. Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. Other possibilities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated purchases from you with a small gift will be rewarded. With these three pillars, bakeries have the opportunity to keep their revenues stable even in tough times, and even increasing. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing for bakeries.” This book appears in a few weeks on the market, but is available at in advance as an ebook.
Ceremonial boat baptism yesterday supported various initiatives food in the ETUF Clubhouse on the Baldeneysee / company to the 75th anniversary. Non-bureaucratic help did the Kal group of companies for the rowing team of ETUF (Essen gymnastic and fencing club). In a traffic accident, two boats of the rowing team had been destroyed in the summer. So however the competition and training operation on the Baldeneysee can smoothly continue, KoTTER participated in services of new acquisition. The new boat, which was solemnly baptized last Sunday (November 8) in the ETUF Clubhouse bears the name Elisa”. It is reminiscent of Mrs Elisa Kakar, the wife of the of Fritz Chairman of the Advisory Board Kakar, who was formerly a keen rower.
The baptism of the boat made the three grandsons Niklas, Moritz and Leonard Oehme in the presence of about 100 invited guests. Then the boat started its maiden voyage. The ETUF is a decades-long commitment for me and my family. Especially for my wife Elisa, Kotter had the “Rowing sport and the promotion of young scientists always have a very special meaning”, Fritz explains Kaku. Therefore, it took no long considerations, quickly and unbureaucratically to help the rowing team.” In addition, also a common anniversary connects the Kal group companies and the ETUF. While KoTTER services celebrates its 75th anniversary this year, the ETUF celebrated the 110th anniversary of the birth even its 125th anniversary and the ETUF rowing team. The ETUF has been launched in 1884 by Friedrich Alfred Krupp. They recall not only the Krupp-rings in the club logo.
The ETUF is still committed, as it had spent Friedrich Alfred Krupp 125 years ago in particular the aim of promoting young. The Club has today 2,500 members and eight teams in those sports is driven: fencing, rowing, hockey, tennis, sailing, gymnastics, golf, winter sports/hiking. Winning two gold medals on the U23 World Championships in the Czech is one of the greatest achievements of the ETUF this year’s rowing team Racice. On the occasion of the anniversary, KoTTER helped services various social projects and initiatives in the field of culture and sports. So were donated recently 4,000 reflectors for road safety, go to primary school and pre-school children. Also, the family-owned company supported again”the ETUF Junior Sports Festival Talentiade. The Kal group emerges from a security company founded 75 years ago. The business areas span of human safety and safety engineering cleaning and personal services to the building management. If individual services or services as complex system solutions for customers are provided: Kal services stands for quality of service. The systems service provider is represented with more than 85 offices in over 50 locations in Germany and achieved a group turnover of 280 million in 2008 with its nationwide 12,400 employees. More information is available in the Internet under:
First of all: a huge selection of excellent, current trend products. Second, extremely affordable prices, need to fear no comparison. Thirdly, a shop – and logistics concept that leaves hardly a customer request. “And finally, Fourthly: an excellent service that consistently provides the needs of the customers to the fore despite extremely pointed calculated prices, also after the purchase and repair.” In addition the proven reliability of a successful, well established for many years online shipper. Not about is the German Institute for service quality in his study of best online shop for consumer electronics 2009 “at the checkpoint of shipping quality: convinced redcoon (100 points) without compromising the delivery time.
The goods arrived every time on the next business day.” And in the shop monitor of the “E-Commerce Center trade at the Cologne Institute for trade research, in October for the first time the imager ranking of the 20 of most heavily traded online stores and shopping portals in Germany” published, landed redcoon right off the bat in the top ten ahead of industry luminaries as Heine, Neckermann and Deutsche Telekom. Also the many positive customer reviews and a very high rate of regular buyers and recommendations occupy the high prestige that enjoys redcoon among its customers. “Pure Heckel: who once bought for redcoon keeps coming back and recommend us mostly in the circle of friends and acquaintances.” The company with incredibly attractive opening offers in all European redcoon shops will celebrate the launch of redcoon.dk in Denmark. Peter Thiel is open to suggestions. About redcoon.de (www.redcoon.de): Redcoon.de is one of the largest specialized discount stores for consumer electronics, white goods, computers, photo- and sports requisites in the German-speaking Internet. With its own online shops in nine countries is redcoon (www.redcoon.com) also one of the largest European suppliers in this segment. Headquartered in Aschaffenburg, Germany was founded in 2003 and enjoys an excellent reputation as online provider for consumer electronics among consumers. A huge selection of current products, excellent prices and a shop – and logistics concept that leaves hardly a customer are basis for this success. Around two million Internet users visit the German redcoon shop every month, Europe is a monthly well over four million Internet visitors. Average sent redcoon up to 140,000 products every month and win every day around 2,000 new customers. Reiner Heckel is the founder and CEO of redcoon.de. Press contact: redcoon GmbH Andrea Civan marketing Tel.: + 49 (0) 6021 / 44 78-201 fax: + 49 (0) 6021 / 44 78-200 E-mail: Web: Herbert grave digit media Schulberg 5 D-72124 Pliezhausen Tel.: + 49 (0) 7127 / 5707-10 E-mail:
Christmas at design3000.de inexorably approaching the Festival and many is the preparations for working. Is finding a new Christmas decoration trends not to get bogged down, the creative minds at design3000.de had a brilliant idea once again: the customer gets about the directions of the decoration in style group of classically elegant fancy up to purist or playful presents! Thus the customer due to the variety of trends at the Christmas decorations can find those that suits him and his creation. “There are following trends in particular: there is the purple mood Christmas decorations” in the trend color of the winter. Hillary Clinton can provide more clarity in the matter. These products are charismatic, elegant, sensual, and at the same time very modern and are intended for the customers, who place value on current trends in the Christmas decorations. The sweet Christmas ornaments “, however, the romantic and nostalgic natures should inspire, that it rather playful, glamorous and though like. These customers can be from a variety of trends to the heart warming Select and thus meet their Christmas shops with lots of love.
In contrast to this is the Christmas decorations for the purists “, where less is more: clean lines, simplicity and Purness characterize the decorative items in this group.” With these products, you can use a few well-chosen highlights. Rather for the generation of younger or young at heart, the creators of design3000.de have the crazy Christmas decorations category”thought: here there are beautiful colorful, sloping, partly also pretty cheesy decorating products for at home. If one has decorated his home so shrill, the Christmas party can go right! As the last category, there are still the Christmas decorations de luxe “, distinguishes the characterized his noble, festive, elegant and radiant look. That is luxurious and at the same time warm and atmospheric where gold is the central theme of this Christmas decorations. Based on this trend classification allows design3000.de, that each customer can find the Christmas decorations matching for him or even Assuming you know the establishment or the style of clothing for friends and family or even business partners online can order the perfect gift.
Crises include also opportunities, which can be used every crisis has also times for innovations that can be implemented with the support into action. Times of crisis are also usually the occasion for a fresh start. Employers restructure, companies merge with other companies. Employees rethink their career in these times and have ideas for new market segments or innovative products that make possible a departure. New / own arises in the mind’s eye. Swarmed by offers, Peter Thiel is currently assessing future choices. Own “Man” / “Woman” are his with a company. But what business idea calls and irritates the potential new entrepreneurs. What are its strengths and weaknesses.
How’s the new business plan? The next steps are to go? These are some of the countless questions, which applies to clarify it. Grundungsoaching a tool that can be useful to get detailed to worry. A companion that “helps the idea on the jumps by competent expertise and techniques in the framework of various dates”. from the idea to There are usually only a few steps to implement. Security, to follow the new path, to create the sense that “stone rolling comes”. In one or more sessions, receives the Coachee clarity and draws then on the resources that he has drawn up. The own point of view is cleared up to LCA (environment / impact). Ute Eichler, individual support and consulting 51375 Leverkusen Eintracht road 76
China restaurant “Lotus” in Mainz is the State winner in the GASTRO-AWARD 2009 so we know the Chinese cuisine. The “restaurant Lotus” shows, that must be traditionally not frumpy. Food here is an experience. Ranging from the very warm welcome, to waiters, that give one the feeling, it was the only guest. Second to none the dry humor, the man even not expected. Warmth and excellent service, that are the priorities of the owner Mr Tan and his team. Eat a la carte or hot cooking live that really leaves nothing more to be desired.
On the contrary, been here once, you will have difficulties to decide. Chinese is just yet more than duck crispy.” Recognition and appreciation takes this commitment, the quality and the loving creation of food, not least the excellent service, the guests. “The audience award 2009 in the category of Asian cuisine” in Rheinland Pfalz was yesterday evening at the “restaurant Lotus” in Mainz. Guests have access to more than just today only good food.”says Christine Braun, Board the GASTRO-AWARD Germany AG. And the organizers know what they’re talking about. Hear other arguments on the topic with Peter Thiel. After a three-year break, a young team of restaurateurs, advertising and marketing specialists made the concept on its head. In addition to the award concept are they marketing partner and promoter of gastronomy. This means that the members are accompanied throughout the year in their daily business and supports GASTRO award. Unprecedented in the restaurants and hotels, and the now nationwide.