Neon signs, a special kind of light commercials. Many people think that it's just her option, when used instead of neon tubes, for example, LEDs. But if you delve into consideration the problem, it becomes clear between led and neon signs, as they say – the heavens and the earth. Imagine that you are staying on the neon sign for your company. Do you like the showiness of such advertising, durability and efficiency. You are asking to do Design sketch of the proposed signage, which in two words it would say everything about your company. And then there is the first hurdle.
Two words – is the ultimate shortness. And if this short is not the sister of talent, the result of such neon signs will be only a desire not to see more of her. And to correct already-made sign, alas, almost impossible. So we now see the main disadvantage of this type of signage: manual work + talent + copywriter talent of the designer. In this chain should not be a bad links.
Only then can a positive result. And if this led advertising, all the links remain the same, only it will not be once and for all hand-made work, and any change is possible and relatively easily implemented. When the led technology will make a couple more steps on the road to perfection, they will be able in connection with the above, almost completely destroying her Ne competitor. But when it happens, do not dare to predict one. And that and other technology to electric power. So in matters of local power, coordination with relevant authorities, they stand on equal footing. Both technologies are energy-saving, so that both may use independent power supply. Batteries for power will be relatively small, but worked out for the night time, energy resource can be replenished during the day by connecting to the system of a small solar panel. Getting rid of energy dependence gives neon as well, and led advertising a new impetus development. Is no longer a fantasy place your signage on the tree in the taiga, or on a cliff in the mountains, which had gone before except that a professional climber, or Father Fyodor's novel by Ilf and Petrov. A reasonable question is on the impact of such advertising, because in the first case, a sign they see mostly only the bears, and the purchasing power it will not bear out for United Russia. In the second, along with the mountain eagles and tours – except that the passing tourists. The practical effect of the placement of such signs would, if put them in places of recreation of drivers on highways, on hiking trails, taking into account the interests of potential buyers. If the sign is conceived and executed a bright, humorous, in addition to memory in the minds of tourists, it can capture in a camera of their mobile phones, cameras and camcorders. We must try to make it happen, and then advertising audience will be repeatedly extended, when the tourists returned to their homes will share their travel experiences with friends and relatives at home: 'earlier here on the rock only saw his father Fyodor), and Now, look, that offer! "