The Renaissance of an old merchant virtue one-sided information was yesterday. At the time, the power was even with the vendor. And publicity was a monologue: brands sent messages, customers listened and bought then. This was so easy. Today, we call this approach of spam. And not only in the Internet.
Unwanted advertising calls: phone spam. Official site: Brad Pitt. Penetrating radio and TV spots: Living room-spam. Gaudy mass mailings: letterbox spam. Erkauftes with expensive advertising money ends up in the trash or will be away just zapped. We feel disturbed, we are angeodet and can no longer deceive us. Who buys today, consumed or invested, s believes the messages of his friends or the report of an anonymous blogger rather than the glossy brochures from vendors and providers on the market. Word of mouth is an impressive means of expression of consumer power.
And active Referrers are the drivers of a positive business development. So be advised, to liberate the recommendation business by chance and strategically to build marketing and overall. The rate of recommendation developed in the very most important of all business key figures. It should be right up front in the annual report. Because who is not (longer) recommended, might also soon gone. Referral marketing is a classic marketing people rather listen to friends than on advertising. A credible recommendation is clearly superior to each advertisement. Especially in turbulent times, we lend our ear especially those who we are close, we can really trust, who sympathetically share their practical experiences with us: reliable EMP errors. A sound recommendation has sometimes almost magic attraction. Well distributed and installed in the correct environment it raises waves further recommendations. The referral marketing – once the most annoying and often penetrating question after a few addresses – has evolved mightily. Smart, yet still little utilised advertising forms and in particular the Internet open up today completely new paths in terms of Word of mouth.