The Board

For 40 percent of the respondents means this development, they need to produce significantly more content than previously, a good quarter even longer working hours. Interestingly, 84 percent of journalists specify – despite economic crisis, loss of circulation, pressure to adapt and job insecurity – that content and to a good extent even more satisfied are with their work. Moreover, more than 39 percent of the respondents feel the quality of their editorial output as high-quality. While every fifth sees a deterioration in the quality of journalistic in its editorial, half of the respondents by starvation, however, expects a general lack of quality. Nearly 60 per cent of the interviewed journalists estimate that the number of print media will diminish significantly.

Good half believes that social media will contribute to a new media landscape, with 40 per cent in the future believe in the importance of established media brands. The communication work of the companies experienced similar metamorphoses. The classic car Castle, which formerly made between himself and the public companies, gets not only cracks, in many cases it is completely eliminated,”Handelsblatt editor Chris Baker writes. Social media is one of the major challenges for the economy. The classic one-voice policy is this ad absurdum”, says Thomas Voigt of the mail order company Otto to the Handelsblatt. You must do it, that there is not just an opinion, but a conglomeration of voices. In cases the consciousness would be missing in German companies. There, probably still the longing floats after the halcyon days of autocratic information policy over the heads of many managers.

This time is also without Twitter, Facebook and co. already long gone. So, the world of the Internet no longer works for ten years. Who sees the intranet within the company is still as pure preaching organ for the Board of Directors, is overwhelmed by the possibilities of the medium. Even in a dictatorial intranet – your may our proclamations read, but talking in the Office about it”- evolve the conversations in the market. The Board of believed at the end of the 1990s (a Challenger of Telekom was times…), with the intranet, we could control only the information, to be approved by the Communications Department. The company with the BackWeb product had”introduced electronic agents, where every employee was private information menu could – set with external and internal channels. Agent technology, you could automatically search for specific content in the intranet and Internet. These included messages from press agencies. Nevertheless, the Board of Directors wanted to make certain agency messages about sale rumors not in the intranet. “Justification: that could unsettle the employees”. The electronic agents took over the job and the staff was confused, why the messages directly from the internal communications were distributed and commented on by the Board of Directors. There also were among the Chief Communications Officer in large corporations large concerns against the anarchy in the intranet. A representative for a large Frankfurt Bank (…) was his monopoly on information. “Since it was not surprising that in its staff magazine of his financial House Chief grinning was pictured with baton with the loving caption: xy specifies the clock”. And the PR Manager of a telecommunications company was dumbfounded that they dubbed their internal propaganda clasps as anachronistic. The resolute Lady had a fondness for company anniversaries, puzzles corners and passport-sized photos of their overweight Chairman with double chin.

Acatech Point Deadline

The deadline for texts in four weeks Berlin, April 20, 2011. With the price for technology journalism and technology photography point, the acatech German Academy of science and engineering 2011 for the seventh time awards, excellent work be awarded by journalists and photographers representing original and graphically innovative technologies. The deadline for the category text ends on May 23, 2011. Since 2005, the point award outstanding contributions in the fields of newspaper and magazine, single photo and photo series. In addition the Academy praises a photo scholarship to an engineering report for the first time.

The award aims to support challenging ideas related to the technology. “Exemplary technology journalism in video and text form is for a balanced public discourse of central importance and can transport the technical sciences of the laboratories in the words of acatech President Henning Kagermann to people: to the point we want to pay tribute to this achievement.” It runs until May 23, 2011 POINT tender in the category text. Applications for the category can be submitted until August 16, 2011 photo and the photo scholarship. The funding for the four prizes and the acatech photo scholarship amounts to 5,000 euros each. The winners will be chosen by high-level juries and solemnly honoured on the acatech ceremony on October 18, 2011. Special performance of the established categories, a special prize can be awarded. acatech point Award for technology journalism and art photography at a glance: category text (application deadline may 23, 2011) – daily newspaper – magazine/magazine/newspaper category photo (application deadline August 16, 2011) – single photo – series of photos – photo scholarship details about the acatech point of 2011, the previous winners of the prize, as well as a possibility to the upload for your application, see under:.

Always up to date: you find the acatech point on Facebook. Text-jury members are: – Lilo Berg, senior editor, Berliner Zeitung – Heidi Blattmann,. Science journalist, former head of Department science, Neue Zurcher Zeitung – Prof. Dr. UTZ-Hellmuth Felcht, Aufsichtsratsvoristzender Deutsche Bahn AG and member of acatech – Dr. Patrick Illinger, head of knowledge, Suddeutsche Zeitung – Prof. Dr. Andreas Kablitz, Institute Director Romanesque seminar, University of Cologne – Prof. Dr. Klaus nugget wax, Chair of philosophy of technology, TU Cottbus – Dr. Norbert backing Sachdeva, head of science, the world – Helmut Markwort, Editor, focus – Joachim Muller-Jung, head of Department of nature and science, Frankfurter Allgemeine Zeitung – Prof. Dr.-ing. Gunther shoe, Vice President for business and industry, RWTH Aachen the photo jury comprises: – Jorg Buschmann, photo Chief Suddeutsche Zeitung – Judith EGELHOF, picture editor Publicis – Hubertus Hamm, photographer – Bernd von Jutrczenka, editorial image, dpa – Tobias Lehmann, free image editor – Heiner Muller Elsner, photographer – Christa Schraivogel, image editing Fraunhofer-Gesellschaft as advisory member is two juries acatech President Henning Kagermann to the page.