Campaign Summary

Another significant fact to consider is to change the matching options keywords to better target ads. By specifying the types of matching options keywords that will trigger those ads can expand or reduce the orientation of potential customers. It has the following options: – Consistency wide: just enter the keyword or keywords, such as “tennis shoes.” Your ad will appear on the screens of users searching for the keywords “tennis” and “sneakers” in any order and even if the query includes other terms such as racquets and tennis shoes. – Exact Match: enter the keyword in brackets. Thus, the ad will appear when users search for tennis shoes, in this order and without any other terms in the query. – Phrase Match: write the keyword in quotation marks. Your ad will appear when users search for tennis shoes, in that order and possibly with other search terms in the query. For example, the advertisement can be displayed when you search for red tennis shoes, but not when looking for shoes for tennis.

– Negatives: write a script before the keyword “red. If the keyword is tennis shoes and is the negative keyword-red, your ad will not appear when a user searches Sneakers red tennis. As for what to say the announcement is important to know that you have to include keywords in the text or title of the ad. If the keywords appear in your ad text, users will immediately recognize that the ad is relevant to their search. It is essential to use a clear style, in which non-repetitive short phrases work best. And of course, check the spelling and grammar.

You have to identify the unique characteristics of the product or service you want to offer. And it is imperative to highlight the unique benefits it offers to differentiate themselves from competitors and attract more potential customers. It is known that users will only click on the ad if you are interested what is on offer, so you have to make it easier to find out more by sending them a link to a landing page containing relevant information, which in turn should be simple for the user. Finally, and most importantly, we must track conversions. This functionality allows a track the number of clicks on the ads themselves that result in purchases, subscriptions, page views and prospects, for free. The conversion tracking involves placing a cookie on the user’s computer when he / she clicks on an ad.

Thus, if the user clicks on your ad and reaches one of your conversion pages, the user’s browser sends a cookie to the Google server and your site will get a small conversion tracking image. When a match like this, Google records a successful conversion to its name. This information is reflected in the Campaign Summary section of the tab “Campaign Management” of your Adwords account. To start the conversion tracking must be placed on the website itself a few lines of code or code snippets. This requires knowledge about HTML or web tools. Only this way will correctly place the fragment conversion tracking code. Should also be access to the code’s own website and the company’s own account in Google Adwords. Once you install the code snippet, the advertiser can access your conversion tracking reports from the Campaign Summary page and the Report Center at least one hour after the first conversion occurs in the Adwords Account. The Google conversion tracking provides a wide flexibility in configuring the preferences of the person concerned.