The customers are satisfied with the own Bank, but 50 percent want to change currently stricter low interest rate policy of the ECB may help in efforts to stabilise the households some States, the savings and investors, private as well institutionally, it however brings problems. In the wake of these developments, the business areas of financial services companies have changed significantly. What are the financial potential in this context currently? The bbw marketing Dr. Vossen and partner financial authors have currently put this question. How develop the financial market? Currently not only consumers, investors and politicians to question this.
Currently more stringent low interest rate policy of the ECB may help in efforts to stabilise the households some States, the savings and investors, private as well institutionally, it however brings problems. And the new EU plans unsettle even more savers. In the wake of these developments, the divisions of financial institutions vary significantly. How to see but given this currently Financial potential of? This question have turned the bbw marketing Dr. Vossen and partner financial authors and adopted in a very comprehensive analysis to the various facets of the industry.
And that not only in the form of desk research, but also by means of a very large consumer survey. Overall, customers surveyed 1000 with regard to their opinion and financial behavior. The loss of confidence by the financial crisis represents the greatest threat to the customer loyalty today. There arises the question of how the lost trust can generally be rebuilt. From the perspective of customers surveyed, so-called hard skills such as prices and conditions are very important for the choice of institutions. But there are also the so-called soft skills, which work extremely confidence: active customer proximity, better counseling, more transparency, honesty, seriousness, responsibility and security create confidence – in short: feeling, to be taken seriously and personally advise.